Writing Good Content: Inspiring People, Boosting Career

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On certain days, the media seems to be abundant with negativity. But negativity only breeds negativity. What we need are writings that inspire, writings that help those who are going through the same thing. Kawiria Rincuni, a lifestyle blogger at Kawi Snippets, believes such a vision.

Today, she writes for Hai Afrika on the matter.


A Desire to Inspire

My name is Kawi, 28 and recently married. I’m a sucker for good content that builds people. Good content that inspires, impacts, or influences people in one way or another, even if it’s just one person. That’s the main reason I run my personal blog at Kawi Snippets.

I had my Undergraduate Degree in Business IT and an MBA in Strategic Management. But in practice, I work as a digital marketer in a bank. It’s where my passion lies. Even if I don’t practice what I studied. The knowledge gained has greatly helped me in the execution of my job and passion.

I always think about what the person on the other end of the screen wants to consume. The process involves conceptualizing, designing, developing, and sharing good content through the various social media platforms. We also need to have conversations around that content. Hence, I come up with plans or strategies on how to make the consumption of this content relevant and stimulating as possible for the targeted consumer.

It’s my aim to inspire, impact, or influence someone with good content. That’s the one thing I know I am really good at.

I believe that good content, builds people

I believe that good content, builds people

Kawi Snippets, Providing Good Content

I’m a strong believer in publishing positive content, good content that builds people, useful content. There is so much negativity in the world around us, and I don’t see why I should participate in amplifying it further. Instead, what if we regularly shared the lessons learnt from these negative experiences?

Kawi Snippets is about sharing lessons that I’ve learnt from my experiences. Sometimes, I also talk about other people’s experiences. I always try to write in a way that can benefit people going through the same thing. I try to develop good content people can relate to in a positive way. If I can’t do that, I leave it.

I also share my thoughts on other topics of interest. This includes relationships, careers, and finances. And since I love reading and cooking, I also do reviews of books I’ve read and share recipes of food I’ve cooked. I spin all these into good content that people would like to read and share with their friends.


My Blog in its Sixth Year

Entering in my sixth year in blogging feels great. I can see the growth in my craft, in the way I write good content. As they say, ‘practice makes perfect’. I see it. The more I publish on my blog, the better and better I become.

The purpose of the blog has metamorphosed into something greater than what I had intended for it when I first started out. It started out as merely a platform to write whatever was on my mind, just so it wouldn’t go into overdrive. I would share that with anyone who cares to read.

Now I want it to be a source of inspiration. The growth and satisfaction it brings me is what has kept me going and inspires me to do more. I realise that good content must inspire people. Writing and sharing snippets is building me up for something greater. It is what has gotten me to where I am today, after all.


Why You, Too, Should Start Blogging

For me, blogging has definitely helped my career. That is the main reason why I love my job: I’m able to integrate my craft with my trade. Both are about making good content. The processes of conceptualizing, planning, and executing digital campaigns has been nurtured pretty much by my love for blogging. It has helped train my mind to be a bit more creative.

For brands, blogging is a great way to amplify your thoughts in more than 140 characters, and without getting into someone’s face. It’s also a great place to give your brand a face, and a voice.

My tip for people and organizations who aspire to inspire others? Start blogging! Make good content! Here’s a 101 to get you started.


1. Be Yourself !

A blog is like a friend, the way you would explain to a friend something or tell a tale. It’s a conversation with imaginary people who will either respond by commenting or not. They’ll just laugh and brush it off.


2. Keep it short and precise, if long make it *mango* juicy!

Don’t say too much because people get bored trying to figure out what the blog is about. However if it’s long, add some yumminess into it … like they say “add salt and spice”. Somehow it makes someone be glued to the post, such that, if they leave it in the middle, they will want to come finish it up or they’ll even bookmark it.


3. Images make all the difference!

They say a picture is worth a thousand words!


4. WYSIWYGWhat You See Is What You Get”!

Format, Design, Theme and Colors : The human eye is designed in such a way if this three are off, then your brain zones off as well. You will just not enjoy.

Format – Should be neat, readable font and well paragraphed – good format implies organized person.

Design –  Should be clean, clear and not cluttered. If cluttered it will make reading boring.

Theme and color – They go together *like rice and chicken stew*, get a theme that says “this is me”.


5. Would I read what I write?

Yeah, sometimes I go back and try to entertain myself with my previous blogs or just see what I wrote in a particular situation. If I can’t read it over again, then there’s a problem.


6. Make it ERUPT *Easy to Read, Understand, Perceive and Trigger

Just as it is. I think when someone blogs they should make it Easy;

To read – this could be through the language used, the font size and color, format as mentioned earlier.

To Understand – Avoid jargon, unless you’re an actual expert *pun intended* writing for actual experts *pun intended again*. Otherwise keep it simple.

To perceive – with a blog, people should be able to understand what you’re talking or better yet writing about, by creating a mental picture.

To trigger – More like to evoke the feelings from your post. Whatever it was about, there should be some reaction you want to trigger. Right?


7. Break Open

This is important, you need to break open your cocoon and let your blog be displayed.  Let others know you, how you write, your style. It kind of gives you a sense of belonging and when you write, even without looking at who the author is.


8. Read what others write

Read, read, read! I mean you don’t expect people to be reading what you write while you don’t read theirs. Don’t be stingy with your eyes, even with the least time, one blog a day or week can suffice. They give you pointers sometimes and get you to have an open mind topped up with some extra knowledge since different bloggers write about different things. Basically, you become diverse.


9. It’s never that serious

It’s a blog, not an exam or a test or a personal diary. it is a place where you can give your own opinions without interruptions unlike when you’re speaking (entirely my thought!).


10. Express yourself, It’s all yours!

You choose what you want to write. Go ahead and do it without fear nor favor as long as you’re not stepping on anyone’s toes. For me, blogging is kind of therapeutic, it makes me feel really good especially once I click “Publish”. I know that’s pretty weird, but don’t mind me.